Campaign to make WTF? extinct

WTF? is ubiqitous. Used on TV, newspapers, radio but it's just not nice. It's coarse, rude and useless. This is the launch of the campaign for its removal from common use.

Instead I shall use IBYP (I beg your pardon?), a little heard phrase from an earlier, more gentle, mannered and courteous age.

I urge you, dear reader, to join me.